Integrated product development (IPD) is a strategy that promotes the integration of multidisciplinary teams as part of the development process. It leverages a holistic approach to achieve key objectives of improved efficiencies, shortened timelines and reduced costs in bringing a product to market succeeding by involving all functional team members early in the development process. Download our survey of 107 senior biopharma leaders which explores industry’s recognition of the value and importance of an IPD approach as the framework for critical decisions related to timelines, competitiveness, regulatory pathways and market access.